Service / 05
We run SEO as a long-term retainer for service businesses and ecommerce brands. Technical, on-page, content, local, schema, and Search Console health, all-inclusive. Reporting tied to attributed organic revenue or qualified pipeline, not ranking screenshots. Free audit before you commit.
What it unlocks
Built for businesses that have outgrown a freelancer SEO and want a senior-led retainer where the same people doing the technical work are running the content programme and reporting on revenue, not subcontracting either out.
Capabilities
Engagement rhythm
Free audit and roadmap
Technical foundations and content launch
Continuous publishing and refresh
Quarterly strategic review
What we do
Crawl, render, indexation, Core Web Vitals, internal-link architecture, log-file analysis. We fix the foundations most agencies skip because they do not know how. The boring work that compounds: redirect chains cleaned up, orphan pages surfaced, canonical drift caught, schema validated, JS rendering paths reviewed for content that Googlebot is silently missing.
Four or more new articles every month plus ongoing rewrites of underperforming pages. Every piece is briefed against real Search Console data and competitor coverage, not against an LLM topic-generator. On-page work runs in parallel: thin pages refreshed, heading hierarchy enforced, internal linking patterns extended, related content widgets wired to the cluster the page belongs to.
Google Business Profile optimisation, NAP consistency across citations, review acquisition workflows, location-page builds for multi-branch businesses. Local SEO compounds fast when foundations are right and slowly when they are not; we treat citation health and review velocity as ongoing operational work, not a one-time audit.
Service, FAQ, Product, Review, BreadcrumbList, LocalBusiness, Article: implemented cleanly, validated, kept aligned with live content. Most sites we audit have schema generated by three different sources (theme, Yoast/Rank Math, an SEO plugin) that conflict and confuse Google. We consolidate, deduplicate, and validate.
Weekly Search Console review. Indexation issues caught before they become traffic drops. Manual actions, soft-404 sweeps, sitemap and robots audits, JS rendering checks. We treat GSC as a control panel, not a once-a-month screenshot. Most major organic traffic drops are visible in GSC days before they show in analytics; weekly review catches them.
Monthly report tied to revenue and pipeline, not vanity rankings. Quarterly strategy review where we tell you what worked, what didn't, and what is changing next quarter. Written by a human, not a templated dashboard. If a tactic is plateauing, we will tell you and pivot, not keep selling you the same playbook for another year.
How an engagement runs
Full technical, content, and SERP audit. Where the site is leaking traffic. Which pages should be ranking and are not. Where the schema, internal linking, and content gaps are. Where competitors are out-ranking and why. A roadmap of the first 90 days. No commitment past the audit call.
Technical fixes worked through (highest-impact first: indexation issues, broken canonicals, missing schema, internal linking gaps, CWV improvements). Content calendar launched: four-plus new articles per month plus a refresh queue. Local SEO foundations if relevant (GBP optimisation, citation cleanup, review workflow).
Steady cadence of new content briefed against Search Console intent data. Existing content refreshed against ranking drift. Internal linking extended as the cluster grows. Schema kept current. GSC monitored weekly. Most rankings movement happens in months 4 to 12; before that, we are building the foundation.
Every 90 days we step back: which clusters are paying back, where new opportunity is opening up (competitor weakness, query trend shifts, new SERP features), where next quarter's content investment should sit. Real strategy, not 'continue current programme'.
The lay of the land
The standard pattern: month one is a beautiful audit. Months two and three look productive: technical fixes, content briefs, a sense of momentum. Months four to six, the content pipeline starts feeling repetitive. By month nine, the agency is sending you the same four-page Looker Studio dashboard, ranking screenshots have replaced the strategic conversation, and you are wondering whether SEO is even working for your business. You drop the retainer and try a new agency, who runs the same audit you already paid for last year.
The fix is not a different tactic; it is a different cadence. Weekly Search Console review (so issues get caught early). Monthly content refresh queue (so old content does not silently slide down the SERP). Quarterly strategic review with a real human telling you what is working and what is changing. Reporting tied to revenue rather than rankings (because rankings are noisy and revenue is the only metric that decides whether the retainer keeps its budget).
The other failure mode is generalist SEO on a specialist platform. A WordPress SEO retainer running on a Shopify store will miss most of the issues that matter. A Shopify SEO retainer running on a WordPress site will miss most of the plugin-driven schema duplication. Platform-specific SEO knowledge compounds; we run dedicated pages for the platforms where we have it (Shopify, WooCommerce, WordPress), and we will tell you in the audit which is the right starting point for you.
FAQ
Technical foundations land in the first 90 days. Initial ranking movement on existing content from month three onwards. Meaningful new-content rankings from month six. Compounding organic revenue lift from month nine to twelve. Anyone promising you 'first-page rankings in 30 days' is either targeting low-volume queries that do not move pipeline, or telling you what you want to hear.
The fundamentals are the same. The platform-specific pages (Shopify SEO, WooCommerce SEO, WordPress SEO) cover the technical work that is specific to that platform: theme-level schema vs plugin schema, Shopify's duplicate-URL patterns, WooCommerce faceted nav indexation, etc. If you run a single platform, the platform-specific page is the right starting point. If your business spans platforms or is service-based, this is the right page.
We produce it. Four or more new articles per month, briefed against Search Console intent data and competitor coverage. Each piece reviewed by a senior SEO before it ships. You sign off on the content calendar and the briefs; we handle the rest. If you have in-house content writers, we can work with them instead, but the strategy and briefs stay with us.
Most engagements run on a rolling monthly retainer with a 90-day initial commitment. SEO is a long game; rolling-monthly without a 90-day floor sets us up for cherry-pickers who quit at month three when nothing has compounded yet. After 90 days you can cancel any time. The retainer is structured so 'cancel' means cancel cleanly, not a contract drama.
Organic revenue attributed via GA4 (ecommerce) or qualified pipeline attributed via your CRM (lead-gen). For ecommerce we report attributed revenue per organic landing page. For lead-gen we report organic SQLs and closed-won where CRM integration permits. Rankings are reported as a leading indicator, not the headline; revenue or pipeline is the headline.
Earned links via content that ranks and gets referenced. Strategic digital-PR pieces for the few topics in your cluster that can earn coverage. We do not buy links, exchange links, or run link networks. Link velocity matters but link quality matters more, and the bulk of SEO ROI does not come from manufactured links.
Take over. Most engagements inherit a site with months or years of existing optimisation (sometimes good, sometimes mixed). We audit what is there, decide what to keep, what to fix, and what to rebuild. Existing content is not thrown away; it gets refreshed and re-targeted where the existing ranking equity is worth preserving.
Everything we do
Pick any other engagement that fits your business, or take the whole stack from one senior team.
Custom Shopify themes, performance-tuned from launch, conversion-led PDPs, SEO and Merchant Centre wired clean.
Custom WooCommerce themes that perform like Shopify, with the editorial flexibility and ownership of WordPress.
Custom WordPress sites built code-first as the default, with the option of a properly configured page builder when your team needs ongoing editorial freedom.
We update, back up, monitor, and patch your WordPress site every week so a stale plugin never takes your business offline.
Technical SEO, content, local, schema, and Search Console health, run as a retainer and measured against revenue.
Most Shopify SEO is left to an app that emits duplicate or invalid schema. We do the work in Liquid, where it belongs.
WooCommerce SEO done at theme and plugin level, not delegated to the Yoast WooCommerce add-on.
WordPress SEO done at theme, plugin, and hosting level, not delegated to a Yoast or Rank Math settings page.
Optimisation for answer surfaces: Google AI Overviews, Featured Snippets, People Also Ask, and voice assistants. Schema-first, data-led, tied to organic revenue.
Optimisation for generative AI surfaces: ChatGPT, Claude, Perplexity, Gemini, and agentic checkout. Content structured for LLM ingestion, product feeds tuned for shopping agents, LLM mention tracking on a retainer.
We build Google Ads accounts around conversions: tight structure, clean tracking, landing pages that match the query.
Paid search, paid social, SEO, content, and analytics run by the same senior people, with reporting tied to pipeline.
Most PPC agencies run Google only. We run Google plus Microsoft Ads in parallel, with cross-channel tracking and audience strategy.
Shopping and Performance Max are the start, not the strategy. We run the full funnel for ecommerce accounts, with margin context, not just ROAS.
Shopify-specific Google Ads work: native Merchant Centre integration, customer-list sync, Shopify Audiences, and PDP-level CRO.
Service businesses optimise to form fills. We optimise to sales-qualified leads and closed-won revenue, wired into your CRM.
We run Facebook and Instagram Ads with senior account managers, server-side tracking, and continuous creative testing so spend earns its keep.
No templates. No page builders. Bespoke websites with Lighthouse 95+, SEO foundations baked in, and CMS controls that make sense.
Custom-built ecommerce, sized to your catalogue and ops. Shopify, WooCommerce, or custom-built; the platform follows the business model.
Cape Town-focused SEO: local pack and Google Business Profile, technical foundations, content, and GSC discipline, run as a retainer and measured against revenue.
Cape Town web design agency. Bespoke builds, Lighthouse 95+, SEO foundations baked in, CMS controls your team can actually use. In-person discovery meetings across the city.
Bespoke website builds engineered around your stack, your integrations, and how the site has to perform under real load. Custom code, headless where it fits, observability and security treated as deliverables.
Continuous CRO: diagnose where the funnel leaks, run hypothesis-led tests, measure against revenue, not vanity engagement metrics.