Service / 07
Long-term WooCommerce SEO retainers: Product schema, faceted nav indexation, /shop/ canonical handling, plugin audits, Core Web Vitals under WooCommerce load. The platform-specific work most agencies skip. Reporting tied to attributed organic revenue from your WooCommerce orders.
What it unlocks
Built for WooCommerce stores that have outgrown a generalist SEO retainer and need someone who knows the platform-specific patterns: faceted nav indexation, /shop/ canonicals, product schema deduplication, plugin-driven performance drag.
Capabilities
Engagement rhythm
Free audit
Theme + plugin foundations
Continuous publishing and refresh
Quarterly strategic review
What we do
Product, Offer, AggregateRating, Review, BreadcrumbList, FAQPage schema, emitted from theme code, deduplicated against Yoast WooCommerce or Rank Math output, and validated. Most WooCommerce stores have schema generated by three different sources (theme, SEO plugin, WooCommerce add-on plugin) all conflicting and confusing Google. We consolidate and validate.
WooCommerce's attribute filters (?filter_colour=blue&filter_size=large) generate thousands of crawlable URL combinations by default. We configure robots, canonical rules, and parameter handling so Google indexes the URLs that matter and ignores the noise. This is one of the highest-leverage technical wins on most WooCommerce stores and almost nobody fixes it because it requires understanding the WooCommerce attribute model.
WooCommerce is heavy: the average store carries 30+ plugins and loads 200+KB of jQuery, Select2, and cart fragments per page. We work at theme and hosting level: critical CSS, image optimisation pipeline, caching strategy (often Redis or Object Cache Pro), server response times, and selective dequeue of plugin assets where they do not earn their load. CWV improvements compound across paid quality scores and rankings.
Product categories, product tags, and the /shop/ archive each have different canonical behaviour, and most stores have at least one of the three working against them. We sort archive hierarchy, canonical relationships, internal linking patterns, and pagination so the category pages compound ranking rather than dilute it across thin variants.
Four or more new pieces of content a month: buying guides, comparison content, category copy that ranks, plus rewrites of weak product descriptions on your top revenue earners. WooCommerce product descriptions often inherit from supplier datasheets; we re-write the high-value ones for buyer questions and unique content.
Monthly reporting against attributed organic revenue from your WooCommerce orders, not ranking screenshots or session counts. Quarterly strategic review tying Search Console and WooCommerce analytics to actual orders. We pull revenue data direct from WooCommerce (not just GA4) for the cleanest attribution.
How an engagement runs
Full audit of schema output (vs Yoast WooCommerce and Rank Math), faceted nav indexation status, /shop/ canonical handling, plugin load impact, Core Web Vitals at template level, content depth, and revenue-attributed organic landing pages. Where the store is leaking, where the highest-impact fixes are. No commitment past the audit.
Schema deployed at template level and deduplicated against plugins. Faceted nav configured. /shop/ canonicals sorted. Plugin audit completed and dead weight removed. CWV improvements deployed at theme and host level. Content calendar launched. GSC and WooCommerce-side reporting baseline established.
Steady content cadence. Product description refresh queue on top revenue earners. Category page intro copy added. Internal linking extended. Schema kept aligned to product catalogue changes. CWV monitored as new plugins or theme updates land.
Every 90 days: which categories and products are paying back, where competitor weakness opens up, what plugin updates or WooCommerce releases changed the landscape, where next quarter's investment should sit.
The lay of the land
WooCommerce SEO is its own discipline. The platform ships defaults that are routinely catastrophic for rankings: faceted nav generating thousands of indexable URL combinations, product schema emitted by both the theme and Yoast WooCommerce in conflicting forms, /shop/ archive canonicals working against the category pages, and a plugin ecosystem where every install adds another performance drag layer. Generalist SEO agencies running WordPress retainers usually treat WooCommerce as 'WordPress with extras' and leave the WooCommerce-specific work on the table.
The platform-specific fixes are not glamorous and they do not show on a ranking dashboard for the first 60 days. Faceted nav indexation control is the biggest single technical win on most WooCommerce stores and requires understanding the attribute model deeply enough to configure robots, canonicals, and parameter rules without breaking category navigation. Schema deduplication requires writing template overrides that play nicely with Yoast WooCommerce or Rank Math rather than warring with them. Core Web Vitals under WooCommerce load is mostly plugin discipline plus hosting tier; cheap WordPress hosting will undo every theme-level optimisation regardless of how good the work is.
Done properly, WooCommerce SEO compounds for the same reason Shopify SEO does: the platform's defaults leave so much on the table that the first quarter of foundations work recovers significant ground. From month four onwards the work converges with standard ecommerce SEO: content, on-page, internal linking, product description quality. But the foundations matter.
FAQ
Same fundamentals; WooCommerce-specific technical work added. Faceted nav indexation, /shop/ canonical handling, theme-level Product schema deduplicated against Yoast WooCommerce or Rank Math, WooCommerce-specific Core Web Vitals work. If you run only WooCommerce, this is the right page. If your business spans platforms (WooCommerce plus a Shopify outpost, for example), the main SEO Services page is broader.
One of them, yes (Rank Math is usually our pick for WooCommerce). They handle the editorial workflow (meta titles, descriptions, social cards, sitemap generation) cleanly. We deduplicate schema between the plugin and the theme-level emission so Google does not see conflicting structured data. Removing the plugin entirely creates more work than it saves.
Both work. Subscription product schema needs Offer markup with priceSpecification rather than basic price (most stores get this wrong). B2B for WooCommerce stores with role-based pricing need careful canonical handling so logged-in B2B prices do not leak into the index. We handle both as part of foundations.
Robots rules to block crawl of parameter combinations that should not be indexed, canonical tags pointing parameter URLs back to the category root, and selective allow rules for the few parameter URLs that genuinely earn their own rankings (often the most common single-attribute filters: ?filter_colour=blue, ?filter_brand=X). The configuration is store-specific; there is no one-size-fits-all.
Work in your existing theme via child theme overrides. We extend templates, add schema, and tune CWV without rewriting the parent theme. If the parent theme is so badly built that no amount of optimisation will move CWV out of the red, we will say so directly and recommend a custom rebuild via our WooCommerce Development service; that is a separate decision.
Direct pull from the WooCommerce orders table (or wp_wc_orders if your store is on HPOS). Organic-attributed orders matched against landing pages and Search Console queries. GA4 is one data source; WooCommerce-side reporting is the authoritative one for revenue attribution because it does not depend on the GA4 tag firing cleanly.
Technical foundations land in 60 to 90 days, and many stores see CWV-driven ranking lift in this phase alone. Content compounding from month four. Attributed organic revenue lift from month six to twelve.
Everything we do
Pick any other engagement that fits your business, or take the whole stack from one senior team.
Custom Shopify themes, performance-tuned from launch, conversion-led PDPs, SEO and Merchant Centre wired clean.
Custom WooCommerce themes that perform like Shopify, with the editorial flexibility and ownership of WordPress.
Custom WordPress sites built code-first as the default, with the option of a properly configured page builder when your team needs ongoing editorial freedom.
We update, back up, monitor, and patch your WordPress site every week so a stale plugin never takes your business offline.
Technical SEO, content, local, schema, and Search Console health, run as a retainer and measured against revenue.
Most Shopify SEO is left to an app that emits duplicate or invalid schema. We do the work in Liquid, where it belongs.
WooCommerce SEO done at theme and plugin level, not delegated to the Yoast WooCommerce add-on.
WordPress SEO done at theme, plugin, and hosting level, not delegated to a Yoast or Rank Math settings page.
We build Google Ads accounts around conversions: tight structure, clean tracking, landing pages that match the query.
Paid search, paid social, SEO, content, and analytics run by the same senior people, with reporting tied to pipeline.
Most PPC agencies run Google only. We run Google plus Microsoft Ads in parallel, with cross-channel tracking and audience strategy.
Shopping and Performance Max are the start, not the strategy. We run the full funnel for ecommerce accounts, with margin context, not just ROAS.
Shopify-specific Google Ads work: native Merchant Centre integration, customer-list sync, Shopify Audiences, and PDP-level CRO.
Service businesses optimise to form fills. We optimise to sales-qualified leads and closed-won revenue, wired into your CRM.
We run Facebook and Instagram Ads with senior account managers, server-side tracking, and continuous creative testing so spend earns its keep.
No templates. No page builders. Bespoke websites with Lighthouse 95+, SEO foundations baked in, and CMS controls that make sense.
Custom-built ecommerce, sized to your catalogue and ops. Shopify, WooCommerce, or custom-built; the platform follows the business model.
Cape Town-focused SEO: local pack and Google Business Profile, technical foundations, content, and GSC discipline, run as a retainer and measured against revenue.
Cape Town web design agency. Bespoke builds, Lighthouse 95+, SEO foundations baked in, CMS controls your team can actually use. In-person discovery meetings across the city.
Bespoke website builds engineered around your stack, your integrations, and how the site has to perform under real load. Custom code, headless where it fits, observability and security treated as deliverables.
Continuous CRO: diagnose where the funnel leaks, run hypothesis-led tests, measure against revenue, not vanity engagement metrics.